Rejection decoder › Guideline 2.3

Guideline 2.3 rejection: Accurate Metadata

Guideline 2.3 is about your App Store listing, not your code. Something in the name, subtitle, description, screenshots, preview or keywords does not match what the app actually does. Many 2.3 findings are fixed in App Store Connect without a new build.

What Apple's message says

Apple usually cites a sub-guideline, and that number is the useful part. Paraphrased:

• 2.3 / 2.3.1: the description promises features the reviewer could not find, or the app contains features the listing does not mention.
• 2.3.3: screenshots do not show the app in use; they are mostly title art, a splash screen, a login screen or marketing mockups.
• 2.3.7: the name, subtitle or keywords are stuffed with search terms, use another company's brand, or claim something the app is not.
• 2.3.10: the app or listing mentions another platform, such as Android, Google Play, or "also on the web".

The message often includes a screenshot of the part Apple objected to. Look at it before you edit anything.

Why AI-built apps hit it

AI builders make it quick to produce a marketing site and an app at the same time, and the listing often gets copied from the site:

• The description lists roadmap features that the build does not have yet.
• Screenshots come from the landing page, with device frames around marketing art, or show only the sign-in screen.
• iPad screenshots are stretched iPhone captures, or there are none even though the app runs on iPad.
• A footer copied from the web app says "Get it on Google Play", or help text says "on Android, tap...".
• The name tries to rank for everything: "Planner - Budget, Money, Expense Tracker".

How to fix it, step by step

What to reply in the Resolution Center

Fill in the brackets and delete anything you did not do. Name the specific field you changed. If you also changed the build, give the new version and build number.

Hello,

Thank you. Regarding Guideline 2.3.[x]: we updated the [description / screenshots / name / keywords] so it matches the app. Specifically, [what changed, e.g. "the screenshots now show the booking and history screens in use" or "we removed references to other platforms from the description"].

[If no new build: "No binary change was needed; the listing has been updated."]

Best regards,
[Your name]

Related guidelines

• Guideline 2.1: App completeness and Information Needed if the reviewer could not find a feature because it was broken rather than missing.
• Guideline 4.2: Minimum functionality if the screenshots reveal the app is mostly a website.
• Guideline 4.3: Spam if the listing looks like a copy of another app.

Questions

Do I need a new build to fix a Guideline 2.3 rejection?

Often not. If the problem is only in the name, description, keywords or screenshots, edit them in App Store Connect and reply in the Resolution Center. If the problem text or placeholder is inside the app, you need a new build.

Can App Store screenshots have captions and backgrounds?

Generally yes, as long as the real app in use is the main content. Screenshots that are mostly title art, a splash screen or a login screen are a common reason for a 2.3.3 rejection.

Why was I rejected for mentioning Android?

Guideline 2.3.10 does not allow references to other mobile platforms in the app or its metadata. Search your app, description and screenshots for Android, Google Play and similar terms, including text copied from a web version.